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Quality Information = Profitable Decisions
At D&B we are committed to providing our customers with the
highest quality data available. We define data quality by asking
ourselves four questions:
- Is the data accurate?
- Is the data complete?
- Is the data timely?
- Is the data globally consistent?
To answer these questions, we take our data through a process
we call DUNSRight™, in which we collect, aggregate, edit,
and verify data from thousands of sources daily so that our customers
can use the information to make profitable decisions for their
businesses. Our ability to turn an enormous stream of data into
high quality business information is what sets us apart from our
competitors.
The foundation of DUNSRight™ is Quality Assurance which
includes over 2,000 separate automated checks, plus many manual
ones, to ensure the data meets our high quality standards. In
addition, five quality drivers work sequentially to collect and
enhance the data.
The process works like this:
- Global Data Collection brings together data from a variety
of sources worldwide.
- We integrate the data into our database through our patented
Entity Matching, which produces a single, more accurate picture
of each business.
- We apply the D-U-N-S® Number as a unique means of identifying
and tracking a business globally through every step in the life
and activity of the business.
- We use Corporate Linkage to enable our customers to view their
total risk or opportunity across related businesses.
- Finally, our Predictive Indicators use statistical analysis
to rate a business’ past performance and to indicate how
likely the business is to perform that same way in the future.
The output of this extensive process? High quality business information
embedded in our solutions that customers rely on – not just
to be sure – but to be “D&B Sure.™”
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